YouTuber and Instagram influencer Desi Perkins recently joined with Benefit Cosmetics to come up with the 'Bomb Ass Brows!' kit, which includes a number of its bestselling brow products in limited edition rose gold packaging, all for a fraction of the cost that it would take to purchase each one individually.
A total of six products comprise the kits: the 'Foolproof Brow Powder,' 'Precisely, My Brow Pencil,' 'High Brow Highlight & Lift Pencil,' '24-HR Brow Setter Shaping & Setting Gel,' 'ka-BROW! Cream-Gel Eyebrow Color with Brush,' and an angled brow brush and spoolie. Almost all of the products are full-size versions, and the kits can be purchased in five shades to suit different hair colors.
What's Driving This Trend
- Limited Edition Brow Kits
- Opportunity for brands to collaborate with influencers to create limited edition beauty products.
- Rose Gold Packaging
- Growing trend of using rose gold packaging to create a premium and luxurious feel for beauty products.
- Affordable Beauty Kits
- Rising popularity of beauty kits that offer a range of products at a lower cost compared to buying them individually.
Who This Affects Most
- Beauty
- Opportunity for beauty brands to create limited edition kits with popular influencers to drive sales and brand recognition.
- Packaging
- Opportunity for packaging companies to design and produce rose gold packaging for beauty brands looking to create a premium look and feel for their products.
- E-commerce
- Opportunity for e-commerce platforms to curate and sell affordable beauty kits that offer value to customers while driving sales and customer loyalty.
