Although a well-dressed mannequin or a neatly stacked denim display will undoubtedly catch the eyes of a shopper browsing in a store, conscious consumers of today need to find out more about a product before making a purchase. To assist with this, PERCH Interactive created a smart jeans display for Frame that encourages consumers to physically engage with the product and a touchscreen display.
At the center of the display is a screen that instructs: "Pick a pair, any pair." Once a consumer does, the screen changes to display relevant information about that particular pair of jeans. This includes useful information such as different colorways available, as well as outfit suggestions and ratings from other customers. With this display standing in for a sales associate, consumers are able to effortlessly browse for information at their leisure, without having to engage their own mobile device.