The top July 2017 customization ideas include everything from modular build-it-yourself sunglasses to personalized branding that plays up the inclusion of consumer names.
While many companies offer some products and services that can be customized, a number of new start-ups are focusing on entirely custom offerings. Examples of this include hair care systems that aim to match consumers to their perfect product range following a quiz, as well as design services that allow customers to make unlimited requests and revisions for a flat monthly fee.
As technology begins to play more and more of an active role in product creation, consumers are beginning to demand highly personalized products that are tailored exactly to their specifications—otherwise they will simply find the means to create their own.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
