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Renault's 'Twingo Nail Polish' Doubles as Car Touch-Up Paint

 - Jun 26, 2017
References: shop.atelier.renault & psfk
French automobile manufacturer 'Renault' launched 'Twingo Nail Polish,' a cosmetic collection that matches your nail polish to your car.

The available colors match Renault's 'Twingo Hatchback' and are available in four shades; blue, red, yellow and black. Created by cosmetics company De Blangy, the Twingo Nail Polish can also be used to touch-up minor scratches and scrapes on your car.

For those who frequently get minor bumps and scrapes on their vehicles and also love the idea of a custom car-matching manicure, these pretty polishes are the perfect product. By releasing this coordinating product with dual-functionality, Renault is capitalizing on the market of consumers who would purchase the Renault Twingo Hatchback. With a marketing campaign that directly targets young female consumers, Renault is making a direct statement as to who this car and its coordinating product are directed at.