French automobile manufacturer 'Renault' launched 'Twingo Nail Polish,' a cosmetic collection that matches your nail polish to your car.
The available colors match Renault's 'Twingo Hatchback' and are available in four shades; blue, red, yellow and black. Created by cosmetics company De Blangy, the Twingo Nail Polish can also be used to touch-up minor scratches and scrapes on your car.
For those who frequently get minor bumps and scrapes on their vehicles and also love the idea of a custom car-matching manicure, these pretty polishes are the perfect product. By releasing this coordinating product with dual-functionality, Renault is capitalizing on the market of consumers who would purchase the Renault Twingo Hatchback. With a marketing campaign that directly targets young female consumers, Renault is making a direct statement as to who this car and its coordinating product are directed at.
Key Themes Behind This Trend
- Color-coordinating Products
- There is an opportunity to create more dual-functionality products that match a consumer's personal item and a product offering.
- Targeted Marketing Campaigns
- Marketing campaigns that are specifically targeted towards a certain demographic can lead to increased sales and more loyal customers.
- Customized Accessories
- Consumers enjoy products that they can personalize or customize, this can lead to a loyal customer base.
Where This Applies
- Automotive
- The automotive industry can create more products that match their vehicles and appeal to consumers who enjoy personalizing their cars.
- Cosmetics
- The cosmetics industry can create more products that match a consumer's personal items, such as cars, and appeal to the desire for customization.
- Retail
- The retail industry can create more customized accessories that consumers can personalize to match their personal items and appeal to their desire to differentiate themselves.
