The new Maxwell House Coffee Max Boost Line aims to offer consumers with more control over the level of caffeine that they are consuming without changing the taste or experience of the brand's namesake product. The new coffee product line includes three caffeine levels to choose from including 1.25, 1.5 and 1.75 to let users choose how much of a boost they want to experience. The line also includes the Max Indulge products come in three flavors including Mocha and Salted Caramel, Mocha and S'mores and Mocha.
The Maxwell House Coffee Max Boost Line was explained by the Kraft Heinz Director of Marketing for coffee, Luke Cole, when he said, "Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day. Max by Maxwell House meets the needs of consumers who lead busy lifestyles -- whether that’s a cup of Max Boost to help you get through the afternoon, or a delicious tasting Max Indulge to end your day."