BaubleBar is an online jewelry store that has expanded to brick-and-mortar retail markets in order to grow its reach among consumers.
The brand has opened two pop-up retail stores in New York City that allow customers to interact with the products it offers. BaubleBar's activation in SoHo uses a display system that is highly unique due to its immersive nature. It was developed by the design firm 'Perch Interactive' and the jewelry sits on top of the display, which functions as a screen. When a customer reaches out to pick up an item on the display, it animates diamonds and sparkles around the product and then provides information about the piece of jewelry.
BaubleBar's interactive jewelry display works to both educate and fascinate its visitors, ensuring that the immersive process increases their likelihood of becoming loyal customers of the brand.