L'Oréal Paris' New Silver Shades Reflect the Hair Color of the Year
Laura McQuarrie — February 4, 2019 — Fashion
References: lorealparisusa & prnewswire
Silver hair colors have been spotted on the runways, streets and social media and based on the prevalence of these cool metallic shades, L'Oréal Paris and Vogue have announced silver as the 2019 Hair Color of the Year. To help consumers keep up with the latest styles, L'Oréal Paris debuted a 2019 Hair Color of the Year collection and several new silver hair shades that can be achieved at home.
In the 2019 Hair Color of the Year collection, consumers will find inventive products like the new Feria Smokey Silver and the Colorista Hair Makeup Silver Blue, which takes the form of a gel cream that mixes with icy metallic pigments for color without the commitment.
In the 2019 Hair Color of the Year collection, consumers will find inventive products like the new Feria Smokey Silver and the Colorista Hair Makeup Silver Blue, which takes the form of a gel cream that mixes with icy metallic pigments for color without the commitment.
Trend Themes
1. Silver Hair Color - Opportunity for beauty brands to develop innovative products and services that cater to the rising trend of silver hair color.
2. At-home Hair Color - Opportunity for hair care brands to create DIY hair color products that provide salon-quality results at home.
3. Metallic Hair Shades - Opportunity for cosmetic brands to introduce a range of metallic hair shades that allow individuals to experiment with bold and unique hair colors.
Industry Implications
1. Beauty - Disruptive innovation opportunity for beauty brands to capitalize on the growing demand for silver hair color products.
2. Hair Care - Opportunity for hair care brands to tap into the at-home hair color market by offering convenient and easy-to-use products.
3. Cosmetics - Opportunity for cosmetic brands to expand their offerings by introducing a line of metallic hair shades that align with the latest beauty trends.
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