Hyaluronic acid is being highlighted in haircare products
Trend - The rising popularity of hyaluronic acid in skincare comes as consumers increasingly prioritize natural and scientifically effective ingredients, and the ingredient is now being featured and highlighted in hair care ingredients. This shift comes as brands increasingly look outside of their own industries in order to inspire their own product lines.
Insight - With skincare being an extremely popular industry in recent years, consumers have become well-versed in the various ingredients that can enhance or harm the health of their skin. With more science-backed knowledge on what works for them, consumers seek out these same ingredients and formulations in other self-care related industries.
Insight - With skincare being an extremely popular industry in recent years, consumers have become well-versed in the various ingredients that can enhance or harm the health of their skin. With more science-backed knowledge on what works for them, consumers seek out these same ingredients and formulations in other self-care related industries.
Workshop Question - Consider an adjacent industry that your brand could be inspired by, or collaborate with.
Trend Themes
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Natural, Science-backed Ingredients — As consumers prioritize natural and scientifically effective ingredients in skincare, hyaluronic acid has been highlighted in haircare products.
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Customizable Haircare Products — Brands such as Cuvée are introducing versatile, customizable hair boosters that can be mixed with any liquid-based haircare product for added hair shine and manageability.
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Specialized Scalp Treatments — Companies are launching specialized treatments that focus on scalp health and are branded as essentials for a weekly haircare routine, like Living Proof's Restore Dry Scalp Treatment.
Industry Implications
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Skincare Industry — The skincare industry's prioritization of natural and science-backed ingredients sets the standard for self-care related industries.
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Cosmetics and Personal Care Industry — Companies introducing customizable hair boosters are part of the cosmetics and personal care industry that is catering to consumers' needs and desires for personalized products.
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Haircare Industry — The haircare industry is seeing a focus on scalp health and specialized treatments to address scalp concerns and provide solutions for creating healthy, thick hair.
