Pampered Party

Companies use upbeat party themes to market health & self-care products

Implications - Brands attempting to connect with young, distracted consumers are honing in on their preferred hobbies such as raves and festivals in their branding tactics. New packaging and marketing campaigns that align with the fun nightlife scene appeal to consumers who participate in such events. This new shift in health and wellness marketing strategies opens new avenues for brands to build connections to younger audiences.

Workshop Question - How can your brand use partying to connect with a new audience?
SCORE 7
Popularity
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Megatrends
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64,918 Total Clicks
May 17 - Feb 19
This Year and Warm
LifestyleHealth
Featured Examples
Art Therapy Branding Initatives - Basic Studio Creates a Tranquil Design Aesthetic for ENSO
SCORE 7.4
This Year and Warm 2,792 Clicks Pub: Aug 24, 18
Art Therapy Branding Initatives
Basic Studio Creates a Tranquil Design Aesthetic for ENSO
Art therapy branding can definitely be tricky as creatives have to strike the right balance between harmonious design and subtle minimalism. Mexico-based firm Basic Studio is commissioned by ENSO —... [More]
Party-Themed Vitamin Packs - Rave Pack's Vitamin Sets Support the Body Before and After an Event
SCORE 8.4
This Year and Hot 1,619 Clicks Pub: Jan 24, 19
Party-Themed Vitamin Packs
Rave Pack's Vitamin Sets Support the Body Before and After an Event
Most people are familiar with the idea of taking vitamins and various dietary supplements on a daily basis to support one’s ongoing health and well-being, but Rave Pack offers occasion-... [More]
Vitamin-Based Hangover Pills - The 'Flyby' Supplements are a Preventative Cure for Hangovers
SCORE 5.3
Warm 578 Clicks Pub: May 10, 17
Vitamin-Based Hangover Pills
The 'Flyby' Supplements are a Preventative Cure for Hangovers
For busy professionals or those who simply can’t stand the pain the morning after a party, the ‘Flyby’ vitamin supplement pills come as a preventative cure for hangovers that... [More]
Party-Themed Skincare Sets - Talika's 'SOS Party Kit' Contains Solutions for Before and After Events
SCORE 4
This Year and Mild 409 Clicks Pub: Dec 28, 18
Party-Themed Skincare Sets
Talika's 'SOS Party Kit' Contains Solutions for Before and After Events
French skincare brand Talika put together an ‘SOS Party Kit’ that is filled with full-face and targeted facial mask solutions that specifically address some of the concerns that the way... [More]
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