Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Recovery
CBD becomes a prominent ingredient in workout recovery products.
4.2
Trend score
Trend
What is the CBD Recovery trend?
CBD Recovery: Trend – Brands in the cannabis space are increasingly targeting fitness-minded individuals with CBD products, both topical and oral, that accelerate post-workout recovery periods. These items further establish cannabis as a health-oriented substance.
Insight
The consumer insight behind the CBD Recovery trend
Fitness-minded consumers are taking advantage of online resources to conduct extensive research into how to keep their bodies in top performance. This is a far cry from past decades, wherein experts where few and far in between, and the mass consumer simply accepted products and workout programs marketed to them. Additionally, this means consumers are doing more than working toward their fitness goals, but looking to maintain a holistically healthy lifestyle.
Trend themes
Themes within the CBD Recovery trend
Three behaviours holding the trend together01
CBD in fitness recovery
CBD being used as a prominent ingredient in workout recovery products to accelerate post-workout recovery periods.
02
Cannabis as a health-oriented substance
Cannabis products are being marketed as health-oriented substances to fitness-minded individuals.
03
CBD supplements for natural remedies
CBD supplements are becoming available to consumers in a wide variety of forms that offer different benefits as a natural remedy.
Industry implications
What the CBD Recovery trend means for industry
Where the trend changes the playbookFor
Fitness Industry
Fitness industry professionals can explore CBD-infused products as potential recovery solutions for post-exercise soreness.
For
Cannabis Industry
Cannabis industry professionals can incorporate CBD into their products to expand the customer base to fitness enthusiasts.
For
Alternative Health Industry
Alternative health industry professionals can consider the use of CBD as a natural remedy to alleviate pain and anxiety.
Workshop question
What inspiration could your brand draw from the continued growth of the cannabis industry?
Trend signals
Trend signals for CBD Recovery
Trend score 4.2 out of 10, from popularity 71%, activity 46%, freshness 8%.
Popularity71%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Recovery trend
5 featured examples from Sep 5, 2017 to Dec 12, 2018CategoryLifestyle
CBD-Infused Protein Supplements
The Floyd's of Leadville CBD Recovery Protein is Relaxing
Food and beverage companies have an opportunity to incorporate CBD into their products, offering consumers a new way to relax and unwind.
CategoryFashion
Full-Spectrum CBD Creams
The Extract Labs Muscle Cream Invigorates the Skin
Opportunity for cosmetic companies to diversify their offerings with CBD-infused products.
CategoryLifestyle
Nighttime CBD Supplements
'UNWIND' Supports Relaxation, Muscle Recovery & Reduced Inflammation
Businesses in the health and wellness industry can leverage CBD supplements and nighttime blends to provide customers with effective sleep solutions.
CategoryLifestyle
CBD-Infused Recovery Creams
The Deep Steep CBD Hemp Oil Sports Cream is Naturally Formulated
The sports and fitness industry can tap into the trend of CBD-infused recovery creams to enhance workout recovery and provide natural pain relief.
CategoryLifestyle
CBD-Infused Recovery Bars
These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress
Innovative CBD-infused snacks and plant-based recovery foods can disrupt the traditional food and beverage industry.
