CBD becomes a prominent ingredient in workout recovery products
Trend – Brands in the cannabis space are increasingly targeting fitness-minded individuals with CBD products, both topical and oral, that accelerate post-workout recovery periods. These items further establish cannabis as a health-oriented substance.
Insight - Fitness-minded consumers are taking advantage of online resources to conduct extensive research into how to keep their bodies in top performance. This is a far cry from past decades, wherein experts where few and far in between, and the mass consumer simply accepted products and workout programs marketed to them. Additionally, this means consumers are doing more than working toward their fitness goals, but looking to maintain a holistically healthy lifestyle.
Insight - Fitness-minded consumers are taking advantage of online resources to conduct extensive research into how to keep their bodies in top performance. This is a far cry from past decades, wherein experts where few and far in between, and the mass consumer simply accepted products and workout programs marketed to them. Additionally, this means consumers are doing more than working toward their fitness goals, but looking to maintain a holistically healthy lifestyle.
Workshop Question - What inspiration could your brand draw from the continued growth of the cannabis industry?
Trend Themes
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CBD in Fitness Recovery — CBD being used as a prominent ingredient in workout recovery products to accelerate post-workout recovery periods.
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Cannabis as a Health-oriented Substance — Cannabis products are being marketed as health-oriented substances to fitness-minded individuals.
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CBD Supplements for Natural Remedies — CBD supplements are becoming available to consumers in a wide variety of forms that offer different benefits as a natural remedy.
Industry Implications
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Fitness Industry — Fitness industry professionals can explore CBD-infused products as potential recovery solutions for post-exercise soreness.
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Cannabis Industry — Cannabis industry professionals can incorporate CBD into their products to expand the customer base to fitness enthusiasts.
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Alternative Health Industry — Alternative health industry professionals can consider the use of CBD as a natural remedy to alleviate pain and anxiety.
