Affordable Frozen

Ethnic frozen food products target cost-conscious consumers

Implications - A cyclical pattern in the frozen food industry is taking over, where we see reduced costs on products that incorporate global spices and flavors. As a way to target cost-conscious consumers, ethnic food products are being offered at lower prices for a wider consumer reach. This shift in culinary commodities will result in a more broad consumer base, as well as having people consume more global products in their daily lives.

Workshop Question - How can your brand offer diverse products to your non-affluent consumers?
SCORE 5.3
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15,131 Total Clicks
Feb 19 - Feb 19
This Year and Mild
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Featured Examples
Frozen Spice Packs - Occo's Spices are Affordable, Sustainable and Support Fresher Flavors
SCORE 8.6
This Year and V. Hot 5,458 Clicks Pub: Feb 4, 19
Frozen Spice Packs
Occo's Spices are Affordable, Sustainable and Support Fresher Flavors
Having a fully stocked pantry is helpful for creating meals on a whim at home but this can also mean that the spices and seasonings stocked in one’s cupboards are past their prime—and Occo... [More]
Authentic Frozen Parathas - Taj Foods Offers Indian Bread with Homemade and Stuffed Options
SCORE 4.4
This Year and Average 165 Clicks Pub: Feb 5, 19
Authentic Frozen Parathas
Taj Foods Offers Indian Bread with Homemade and Stuffed Options
Taj Foods’ frozen parathas are available to audiences in a variety of authentic flavors. There are a few options that are affordable, easy-to-make and sure to delight the taste buds of Indian... [More]
Vegan-Friendly Masala Burgers - Tandoor Chef Mixes Authentic Indian Cuisine with an American Staple
SCORE 4.6
This Year and Average 123 Clicks Pub: Feb 5, 19
Vegan-Friendly Masala Burgers
Tandoor Chef Mixes Authentic Indian Cuisine with an American Staple
The delicious-looking masala burger by Tandoor Chef is a great opportunity to infuse the summer BBQ party with a potent cultural twist. The offering is bound to satisfy a wide range of palettes and... [More]
Low-Fat Butter Chicken Recipes - PC's Blue Menu Indian Cuisine is Accessible to Restricted Diets
SCORE 5.2
This Year and Warm 119 Clicks Pub: Feb 5, 19
Low-Fat Butter Chicken Recipes
PC's Blue Menu Indian Cuisine is Accessible to Restricted Diets
Beloved affordable food brand President’s Choice releases a low-fat butter chicken dish as part of its Blue Menu. The product is frozen and can be prepared by oven or microwave. It features... [More]
Diet-Friendly Indian Wraps - Amy's Kitchen's Indian Samosa Wrap is Vegan and Lactose and Nut-Free
SCORE 3.4
This Year and Mild 83 Clicks Pub: Feb 4, 19
Diet-Friendly Indian Wraps
Amy's Kitchen's Indian Samosa Wrap is Vegan and Lactose and Nut-Free
Amy’s Kitchen is a frozen food brand specializing in health conscious and tasty options like this diet-friendly Indian Samosa Wrap. The sandwich is ideal for on-the-go enjoyment,  is... [More]
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