Skincare masks increasingly incorporate prebiotics or probiotics
Trend - Intensive skincare treatments like masks are being incorporated with prebiotics or probiotics for their anti-aging benefits. More than this, the inclusion and highlighting of such ingredients in these treatments is at once familiar and intriguing to consumers, who more frequently hear about the benefits of prebiotics and probiotics when they're ingested rather than applied topically.
Insight - Wellness-minded consumers are looking for ways to expand their near-studious approach to improving their personal health. These consumers consider all potential forms of wellness and therefore respond to brands across categories that approach health in a way more common to the food and beverage industries.
Insight - Wellness-minded consumers are looking for ways to expand their near-studious approach to improving their personal health. These consumers consider all potential forms of wellness and therefore respond to brands across categories that approach health in a way more common to the food and beverage industries.
Workshop Question - How could your brand draw inspiration from ingredients/elements popular in adjacent industries?
Trend Themes
1. Prebiotic and Probiotic Skincare - Prebiotics and probiotics are being incorporated into a range of skincare solutions, such as face masks and serums.
2. Multipurpose Skincare - Multipurpose skincare products, such as the Prebiotic Emulsion, are being developed to serve as both a daytime moisturizer and a weekly facial treatment.
3. Convenient Skincare - Convenient skincare products, such as the 7-Second Morning Mask, combine multiple steps of a skincare routine into one easy-to-use product.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can incorporate prebiotics and probiotics into traditional skincare products for a unique selling point that appeals to wellness-minded consumers.
2. Health and Wellness - The use of prebiotics and probiotics in skincare appeals to health and wellness consumers seeking a holistic approach to self-care.
3. Technology - Developing convenient skincare products like the 7-Second Morning Mask requires the use of innovative technological solutions.
