Curated Snacking

Boomer-targeted nutritious food options focus on points of differentiation

Implications - Brands working to offer nutritious foods, particularly to Boomers, are now doing so by offering elevated products and services that enhance the benefits or enjoyment of the meals or snacks being sold. Whether that's through the infusion of cannabis properties or gourmet meals that require little prep, the curation of enhanced nutritious items gives consumers more motivation to purchase, as they're not being marketed the same traditional, conservative choices they're accustomed to.

Workshop Question - How could your revamp some of its more traditional products/services?
SCORE 6.3
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138,469 Total Clicks
Mar 16 - Feb 19
This Year and Average
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Featured Examples
Customized Medicine-Inspired Meals - Healthy Meals Supreme is a Fresh Home Delivery Meal Service
SCORE 8.9
This Year and V. Hot 1,685 Clicks Pub: Feb 12, 19
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
‘Culinary Medicine’ is one of the categories for this home delivery meal service. The recipes here are dedicated to providing consumers with richly nutritious dishes that are specially... [More]
Virtual Grocery Stores - The 'Baltimarket' Brings Fresh Fruits and Vegetables to Food Deserts
SCORE 3.4
Mild 989 Clicks Pub: Mar 17, 16
Virtual Grocery Stores
The 'Baltimarket' Brings Fresh Fruits and Vegetables to Food Deserts
‘Baltimarket’ is a new initiative that aims to combat the issue of food deserts in Baltimore, Maryland. With nearly one in four city residents living in areas that do not have access to... [More]
Quick-Cooking Meal Kits - Sun Basket's 'Quick & Easy' Meals Can Be Made in Just 20 Minutes
SCORE 4.6
This Year and Average 456 Clicks Pub: Jul 19, 18
Quick-Cooking Meal Kits
Sun Basket's 'Quick & Easy' Meals Can Be Made in Just 20 Minutes
Despite the fact that there are many consumers who make a habit of cooking at home, a fair percentage of people still find it to strike a balance between healthy, quick and delicious—as such, Sun... [More]
Boomer-Friendly Wellness Festivals - Quaker Rise & Thrive Supports Those Interested in Healthy Aging
SCORE 5.3
This Year and Warm 785 Clicks Pub: Oct 16, 18
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
The Quaker Oats Company is teaming up with Thrive Global to host the Quaker Rise & Thrive wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to... [More]
Nutrition-Centric Algorithm Diets - Day Two Offers a Hassle-Free Way to Control Blood Sugar Levels
SCORE 6.6
This Year and Warm 219 Clicks Pub: Feb 12, 19
Nutrition-Centric Algorithm Diets
Day Two Offers a Hassle-Free Way to Control Blood Sugar Levels
With personalized nutrition gaining popularity, businesses like Day Two tap into the algorithm diet—an approach that is individual-centric and carries an abundance of benefits for one’s... [More]
Adaptogenic Wellness Chews - Nerium's Functional Chews Help to Promote Energy or Sleep
SCORE 5.1
This Year and Warm 387 Clicks Pub: Aug 7, 18
Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep
Nerium is now adding to its collection of anti-aging skincare and wellness products with Wellness Chews in the form of both an Energy Formula and a Sleep Formula. These functional new products... [More]
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