Boomer-targeted nutritious food options focus on points of differentiation
Trend - Brands working to offer nutritious foods by offering elevated products and services that enhance the benefits or enjoyment of the meals or snacks being sold to boomers. Whether that's through the infusion of cannabis properties or gourmet meals that require little prep, the curation of enhanced nutritious items gives consumers more motivation to purchase.
Insight - As consumers grow older, they are more mindful of their health. This is particularly poignant among the Boomer demographic, who is doing so by seeking out permissible indulgences and wellness products or services that still feel indulgent. This way, they still have the satisfaction of multisensory experiences and the sense of adventure they crave, while also enhancing their health.
Insight - As consumers grow older, they are more mindful of their health. This is particularly poignant among the Boomer demographic, who is doing so by seeking out permissible indulgences and wellness products or services that still feel indulgent. This way, they still have the satisfaction of multisensory experiences and the sense of adventure they crave, while also enhancing their health.
Workshop Question - How could your revamp some of your more traditional products/services?
Trend Themes
1. Curated Snacking - Elevated, nutritious snack and meal items that cater to the Boomer demographic through the infusion of cannabis properties and gourmet meals present opportunities for brands to enhance the benefits or enjoyment of their products.
2. Virtual Grocery Stores - Virtual grocery stores offer a disruptive solution to the issue of food deserts, making it possible to provide convenient delivery services for fresh produce to low-income neighborhoods.
3. Quick-cooking Meal Kits - Meal kit companies offering speedy, easy-to-prepare meals that are both healthy and delicious provide opportunities for businesses to appeal to Millennials and Baby Boomers who want to focus on enjoying food instead of making it.
4. Adaptogenic Wellness Chews - The increasing availability of wellness chews that focus on energy and sleep present opportunities for businesses to target busy health-conscious consumers with natural, functional wellness products.
5. Savory Medical Cannabis Pretzels - An increasing market for low-euphoria medical marijuana products targeting age-related conditions presents opportunities for businesses to offer tasty, infused edible options that cater to an older age group.
6. Boomer-friendly Wellness Festivals - Wellness festivals catering to the Baby Boomer demographic, offering fitness, wellness app discovery, personal technology and products with the focus on nutrition and mindfulness present grand opportunities for businesses.
7. Nutrition-centric Algorithm Diets - With personalized nutrition gaining traction, algorithm diet companies like Day Two are presenting innovative ways to improve one's health by scientifically determining food that works for each individual.
8. Customized Medicine-inspired Meals - Home delivery meal services that provide medicine-inspired recipes for people dealing with chronic conditions like Alzheimer's, dementia and heart disease present opportunities for businesses to cater to those looking for richly nutritious dishes.
9. No-sugar-added Ice Cream Bars - Ice cream companies that offer low-sugar, low-fat and low-calorie options in indulgent flavors are capitalizing on the demand for healthier treats, opening up opportunities to attract curious and health-conscious consumers alike.
Industry Implications
1. Food and Beverage Industry - Elevated, healthy products, virtual grocery stores, rapid-delivery meal kits, infused edibles and low-sugar ice creams present opportunities for businesses in the food and beverage industry to meet the demand for healthier, convenient and tasty food options.
2. Wellness and Fitness Industry - Boomer-friendly wellness festivals, nutrition-centric algorithms and functional wellness products present opportunities for businesses in the wellness and fitness industry to offer personalized wellness products and services to a wider, older audience.
3. Technology Industry - Algorithm diet companies like Day Two who use personalized nutrition, virtual grocery stores that require computer stations, and apps for wellness app discovery at Boomer Wellness Festivals offer opportunities for businesses within the technology industry to work alongside health and wellness businesses.
