The rise of the health movement has inspired consumers to look beyond the flavor and nutrition benefits of many foods and pay attention instead to how functional supplements have the potential to impact their performance in a variety of activities. While there are dozens of energizing candies and chews that help tired people perk up without a cup of coffee, Apollo Gum Co. recently launched its sport-specific 'Golf Gum' to offer greater focus and energy to golfers.
The spearmint-flavored energy supplement is packed with B vitamins and 80 milligrams of caffeine, which is less than is found in a cup of coffee. The Golf Gum features a liquid center and a formula that's sweetened with xylitol, a natural sweetener made from birch.
What's Driving This Trend
- Functional Supplements
- The rise of the health movement has inspired consumers to pay attention to how functional supplements impact their performance.
- Energizing Candies and Chews
- Consumers are looking for alternatives to coffee and are turning to energizing candies and chews.
- Sport-specific Energy Products
- Brands are developing energy products targeted towards specific sports.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore opportunities to develop functional supplements and energizing candies and chews.
- Health and Wellness
- The health and wellness industry can capitalize on the trend of functional supplements and develop sport-specific energy products.
- Sports and Fitness
- The sports and fitness industry can innovate by partnering with energy supplement brands to create sport-specific products.
