What is the trend of monthly delivery subscriptions?

DoorDash's 'DashPass' introduces a monthly subscription service for free delivery on orders over $15, disrupting the traditional pay-per-delivery model.

What is the trend of value-added benefits?

The new DoorDash subscription service offers exclusive promotions, discounts, and more, providing additional value to frequent customers.

What is the trend of alternative pricing models?

DoorDash's 'DashPass' offers an alternative to flat fee pricing with fluctuating delivery fees, allowing for more flexibility in cost for customers.

What are the implications for the food delivery industry?

The introduction of monthly delivery subscriptions disrupts the traditional pay-per-delivery model and adds value to the food delivery industry.

What are the implications for the subscription services industry?

DoorDash's 'DashPass' subscription service highlights the growing trend of value-added benefits and exclusive offers within the subscription services industry.

What are the implications for the pricing and payment industry?

DoorDash's alternative pricing model with fluctuating delivery fees challenges the conventional flat fee pricing structure, opening up opportunities for innovation in the pricing and payment industry.

Food Delivery Subscriptions : DoorDash's 'DashPass

Food Delivery Subscriptions

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DoorDash's 'DashPass' Offers Free Delivery on Orders Over $15

Laura McQuarrie — August 9, 2018 — Lifestyle

References: twitter & foodandwine

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For those who frequently use DoorDash and are looking to avoid delivery fees, DoorDash's 'DashPass' has been introduced as an all-new monthly subscription service for $9.99. With this service, members are able to get free delivery on all orders they place over $15, which will certainly be of value to frequent customers. As DoorDash suggests, "a DashPass membership pays for itself with just three orders per month."

Additionally, the new subscription service offers a range of other benefits for members, such as access to exclusive promotions, discounts and more.

As delivery fees tend to fluctuate from just under a dollar to a few dollars based on region and participating restaurants, this new service offers an alternative to a flat fee pricing scheme for DoorDash's regular service.

Trend Themes

Monthly Delivery Subscriptions — DoorDash's 'DashPass' introduces a monthly subscription service for free delivery on orders over $15, disrupting the traditional pay-per-delivery model.
Value-added Benefits — The new DoorDash subscription service offers exclusive promotions, discounts, and more, providing additional value to frequent customers.
Alternative Pricing Models — DoorDash's 'DashPass' offers an alternative to flat fee pricing with fluctuating delivery fees, allowing for more flexibility in cost for customers.

Industry Implications

Food Delivery — The introduction of monthly delivery subscriptions disrupts the traditional pay-per-delivery model and adds value to the food delivery industry.
Subscription Services — DoorDash's 'DashPass' subscription service highlights the growing trend of value-added benefits and exclusive offers within the subscription services industry.
Pricing and Payment — DoorDash's alternative pricing model with fluctuating delivery fees challenges the conventional flat fee pricing structure, opening up opportunities for innovation in the pricing and payment industry.

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