At first the Fresh Moves bus may simply look like a typical public mode of transportation that has been completely covered in a bright advertisement for some kind of farmer's market. In reality, it is the farmer's market. The Fresh Moves bus is a mobile grocery store that is set to bring crisp produce to food deserts in Chicago this Thanksgiving.
Founded by Steven Casey, the Fresh Moves bus does more than simply bring such healthy options to different neighborhoods. It endeavors to educate those who are not necessarily familiar with such produce so that they know delicious meals can be made with them. Once that takes root, these people become repeat customers with a better understanding.