Monthly subscription boxes have become a mainstay for consumers to either treat themselves or give as a gift to those around them, but as subscription services continue to rise, brands are beginning to streamline the way they package the goods they're shipping out.
Being that brands are controlling which products make it into the monthly subscription boxes, they are looking more critically at the way the products are packaged for shipment (for example, judging more critically products that are oblong, obscure or awkward in shape). Tight, compact designs are prevalent, while a dissolution of packing materials like Styrofoam and plastic air bags is becoming the norm.
The shift towards monthly subscription boxes becoming more streamlined is dual-purpose; it's helping brands to decrease the costs associated with shipping goods, while consumers are being even more enchanted when they receive a well-packaged collection of products delivered to their doorstep.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
