'Birchbox' recently announced that it will be launching its very own cosmetics collection. Although Birchbox has found great success with the subscription service model, the company is now experimenting with in-house brands.
The new 'Love of Color' makeup line is part of a collaboration between Birchbox and the beauty blogger Tati. The collection boasts stylish products that are designed for single season usage. Some of the items featured in the new collection include creamy eye shadow sticks and colorful lipsticks. The sample-size products allow customers to keep up with current beauty trends without having to commit to a particular product. The Love of Color line is perfect for those who already use the Birchbox service to discover new and exciting beauty brands.
By releasing its own cosmetics collection, Birchbox demonstrates that subscription services can offer in-house products.