For National Farmers Market Week, Knorr is offering free meal starter home deliveries in partnership with experiential technology platform Fooji. Those in Manhattan who wish to participate can send a tweet using the custom campaign hashtag and emoji to receive an on-demand delivery at their doorstep.
As part of the initiative, people have the chance to choose between two different meal starters from Knorr—either the One Skillet Meals Lemon Chicken with Barley or Rustic Italian White Bean with Farro. Along with the base meal starter, consumers will also receive the fresh, locally grown produce and the recommended protein for making a Farm Fresh One Skillet Meal.
As part of National Farmers Market Week, Knorr will also be hosting a pop-up farm stand at the New York Botanical Garden Farmers Market.