Digital branding agency Perch Interactive recently designed a Waves audio display that spotlights new headphone products while allowing shoppers to mix their favorite tracks. Featuring a selection of popular hit singles like Katy Perry's Dark Horse and Beyonce's Countdown, this digitized store display is powered by a touchscreen that lets visitors test headphones while getting to mix some of their favorite songs virtually. Furthermore, the kiosk also plays the music videos that correspond with each of its songs.
In addition to checking out the look and feel of Waves headphones, visitors are able to test the sound quality of the brand's devices while hearing a number of popular radio hits.
Known for creating engaging digital branding solutions, Perch Interactive has worked with a number of iconic names including Kate Spade, Tory Burch and department store Target.
Why This Trend Is Growing
- Immersive Audio Displays
- Opportunity for brands to create immersive audio experiences in retail spaces by incorporating virtual mixing and music video displays.
- Interactive Touchscreen Kiosks
- Disruptive innovation opportunity to enhance customer engagement and product testing through interactive touchscreen kiosks in stores.
- Digital Branding Solutions
- Potential for digital branding agencies to create innovative and engaging solutions that blend technology and retail experiences.
Industries Being Reshaped
- Consumer Electronics
- Disruptive innovation opportunity for consumer electronics brands to leverage immersive audio displays and interactive kiosks to showcase and test their products.
- Retail
- Opportunity for retailers to enhance customer experiences and drive sales by incorporating immersive audio displays and interactive touchscreen kiosks in-store.
- Digital Marketing
- Potential for digital marketing agencies to offer brands innovative digital branding solutions that incorporate immersive audio displays and interactive touchscreen kiosks.
