Chewable Caffeine

Concentrated edible forms of caffeine are increasingly popular

Implications - The popularity of small caffeinated "shots" has paved the way for the same concentrated caffeine delivery, but in edible form. The incorporation of caffeine into chewable gummies and powders is well-suited for individuals who prioritize convenience over experience when it comes to their daily consumption needs.

Workshop Question - How could your brand better prioritize convenience for its customers?
SCORE 6.6
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22,332 Total Clicks
Apr 17 - Feb 19
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Featured Examples
Energizing Powder Shots - Reon Revive's On-the-Go Energy Product Melts on the Tongue
SCORE 7.5
This Quarter and Warm 853 Clicks Pub: Nov 28, 18
Energizing Powder Shots
Reon Revive's On-the-Go Energy Product Melts on the Tongue
There are countless on-the-go energy products that can be chewed or consumed from a can that are relatively easy to carry around but Reon Revive introduces an ultra-compact and fast-acting new... [More]
Dessert-Flavored Caffeine Gummies - The New Mocca Shots Flavors were Extensively Taste Tested
SCORE 6.9
This Week and Warm 331 Clicks Pub: Feb 14, 19
Dessert-Flavored Caffeine Gummies
The New Mocca Shots Flavors were Extensively Taste Tested
A new series of Mocca Shots flavors have been introduced by the Seattle Gummy Company to offer consumers a flavorful way to enhance their energy levels when they are hitting that afternoon slump.... [More]
Energizing Coffee Chews - Dry Brew Makes Coffee Chews for Mess-Free, On-the-Go Energy
SCORE 5
Warm 1,179 Clicks Pub: Apr 21, 17
Energizing Coffee Chews
Dry Brew Makes Coffee Chews for Mess-Free, On-the-Go Energy
Dry Brew produces what it calls ‘The Coffee Chew,’ which provides the amount of caffeine that’s equivalent to drinking about two thirds of a cup of regular coffee. Ingredients in... [More]
Jet Lag-Combating Chewing Gums - Fly Gum is Packed with Caffeine and Vitamins
SCORE 3.9
This Year and Mild 89 Clicks Pub: Nov 12, 18
Jet Lag-Combating Chewing Gums
Fly Gum is Packed with Caffeine and Vitamins
Supplements have become quite popular with consumers seeking ways to avoid certain unpleasant life experiences, which is what Fly Gum aims to help do. The gum is sugar-free, sweetened with xylitol... [More]
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