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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Chewable Caffeine

Concentrated edible forms of caffeine are increasingly popular

Trend - The popularity of small caffeinated "shots" has paved the way for the same concentrated caffeine delivery but in edible form. The incorporation of caffeine into chewable gummies and powders is well-suited for individuals on-the-go.

Insight - Overwhelmed with a busy day-to-day schedule, metropolitan-dwelling consumers seek out more immediate and convenient ways to engage in daily rituals. This is taken to further heights with Millennial consumers specifically. The generation of instant gratification has entered adulthood with expectations of similar immediacy.
Workshop Question - How could your brand better prioritize convenience for its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
38,286 Total Clicks
Date Range:
Apr 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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