Concentrated edible forms of caffeine are increasingly popular
Trend - The popularity of small caffeinated "shots" has paved the way for the same concentrated caffeine delivery but in edible form. The incorporation of caffeine into chewable gummies and powders is well-suited for individuals on-the-go.
Insight - Overwhelmed with a busy day-to-day schedule, metropolitan-dwelling consumers seek out more immediate and convenient ways to engage in daily rituals. This is taken to further heights with Millennial consumers specifically. The generation of instant gratification has entered adulthood with expectations of similar immediacy.
Insight - Overwhelmed with a busy day-to-day schedule, metropolitan-dwelling consumers seek out more immediate and convenient ways to engage in daily rituals. This is taken to further heights with Millennial consumers specifically. The generation of instant gratification has entered adulthood with expectations of similar immediacy.
Workshop Question - How could your brand better prioritize convenience for its customers?
Trend Themes
-
On-the-go Energy — Consumers seek out more immediate and convenient ways to engage in daily rituals and energy products that can be consumed on-the-go.
-
Flavored Energy Products — Consumers prefer flavored energy products for a flavorful way to enhance their energy levels.
-
Solid Coffee-infused Products — Consumers are turning to solid coffee-infused products for a mess-free, on-the-go caffeine boost.
Industry Implications
-
Food and Beverage — There are opportunities for food and beverage companies to develop quick and convenient products that are easy to consume on-the-go and incorporate caffeine into their products such as chewable gummies and powders.
-
Travel and Tourism — Travel and tourism companies can cater to the needs of travelers by offering jet-lag combatting gum that is packed with caffeine and B vitamins.
-
Fitness — Opportunities exist for fitness companies to create solid coffee-infused products, such as coffee snack bars that not only provide a boost but also serve as a low-calorie alternative to sugar-laden drinks and energy bars.
