Bloomingdale's 'In Her Shoes' event aims to inspire and empower women through hosting a series of feminist panels that will focus on topics that surround modern womanhood.
Kicking off this series is a discussion about motherhood. Taking place at Bloomingdale's New York City flagship, this talk will serve as a safe space where women can discuss all things related to motherhood, including finding a balance between work and life at-home as well as other heavy-hitting topics.
This event came into fruition following a partnership between designer Rebecca Minkoff and a "mom social network" called Peanut. The series launches on May 3rd and serves as the department stores efforts to demonstrate its core values.
Image Credit: London Scout
Key Themes Behind This Trend
- Feminist Panels
- Opportunity for brands to create events that empower and inspire women through discussions about modern womanhood.
- Work-life Balance
- Brands can explore how to support working mothers by providing resources and solutions for finding a balance between work and life at-home.
- Partnerships with Social Networks
- Opportunity for brands to collaborate with social networks to create meaningful events and experiences that align with their core values.
Where This Applies
- Retail
- Department stores and fashion brands can host feminist panels and events to engage and attract a diverse customer base.
- Technology
- Social networks and other technology platforms can partner with brands to create innovative events that foster community and empower women.
- Workplace Solutions
- Companies can develop products and services that support working mothers in finding a healthy work-life balance, creating a positive impact in the workplace.
