Category
Tech
Delegated Interfaces
Trend cluster
Category
Roommate
Servicing
Services specific to cohabitation create seamless routines.
2.9
Trend score
Trend
What is the Roommate Servicing trend?
Roommate Servicing: Brands are attempting to enhance the process of cohabitating with people who aren't partners or family by offering unique services that streamline or ease various living habits. This includes things like expense apps or individual room cleaning services.
Insight
The consumer insight behind the Roommate Servicing trend
Due to the growing cost of living in many cities, Millenials and Gen Z opt-in for cohabitating a space with strangers and/or friends. The prospect of living in areas outside of these cities, or potentially staying with family, is less attractive to these demographics who are seeking ways to expand their sense of identity and collect new experiences.
Trend themes
Themes within the Roommate Servicing trend
Three behaviours holding the trend together01
Co-living
Due to the high cost of living in many cities, affordable co-living spaces have become increasingly popular among millennials and Gen Z, creating opportunities for services and products that cater to this demographic's unique needs and pain-points.
02
Shared economy
Shared expense apps and prenup-inspired roommate agreements demonstrate the trend towards the shared economy and the need for innovative solutions that streamline expense-splitting and prevent arguments between roommates.
03
Roommate-finding apps
The growing popularity of roommate-finding apps like Badi highlights the need for innovation in the processes of finding and connecting with potential roommates.
Industry implications
What the Roommate Servicing trend means for industry
Where the trend changes the playbookFor
Real estate
The rise of co-living spaces and roommate-finding platforms presents opportunities to innovate within the real estate industry by creating affordable and convenient living spaces that cater to the needs of millennials and Gen Z.
For
Fintech
Shared expense apps and prenup-inspired roommate agreements present opportunities in fintech to innovate in ways that streamline expense-splitting and prevent conflicts between roommates.
For
Hospitality
Co-living and roommate-finding apps present opportunities for hospitality businesses to expand their offerings into affordable living spaces and communal living experiences.
Workshop question
How could your brand consider its customers' living habits in the process of creating its products/services?
Trend signals
Trend signals for Roommate Servicing
Trend score 2.9 out of 10, from popularity 45%, activity 35%, freshness 8%.
Popularity45%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Roommate Servicing trend
5 featured examples from Aug 4, 2017 to Jun 21, 2018CategoryBusiness
Room-by-Room Home Cleaners
The Zyp App Lets Consumers Order Individual Rooms to be Cleaned
Customizable cleaning options and fractional payments are disruptive innovations for the home cleaning services industry.
CategoryBusiness
Shared Expense Apps
'Acasa' Makes it Easy to Split Shared Household Bills and Expenses
Fintech companies that focus on shared-expense apps, like Acasa, could disrupt traditional banking practices for automating payments among groups of people.
CategoryPop Culture
Sarcastic Roommate Ordering Services
'Couchmates' Lets Roommates Jokingly Order Each Other Around
Delivery services can leverage the concept of Couchmates to create a unique offering that allows consumers to order items from others in their household, increasing convenience.
CategoryTech
Roommate-Finding Platforms
The 'Badi' App Helps Users Find Roommates and Rooms to Rent
Disruptive innovation opportunity: Implement blockchain technology to revolutionize the real estate industry by enabling faster, transparent, and secure property transactions, eli…
CategoryLifestyle
Friendship-Saving Roomie Contracts
This Prenup-Inspired Roommate Agreement Keeps Friends Together
Real estate companies can offer roommate agreement templates or consulting services to help renters establish clear expectations and avoid conflicts.
