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AI Icebreaker Emails

Bed Bath & Beyond's 'A.I.CEBREAKER' Introduces New Roommates

— June 14, 2018 — Marketing
Now that the university school year has come to a close, the next batch of freshmen are awkwardly introducing themselves to their future roommates, so Bed Bath & Beyond is mercifully helping to make that process a little less cringe-inducing with its A.I.CEBREAKER. The service lets roommates send an email through the account of one Andy Irving (initials AI) to get past the socially perilous first step of introducing oneself.

Students can program the A.I.CEBREAKER to use different tones, with the option of 'Chill', 'Professional', 'ALLCAPS', or 'Glitc%hy r0bot'. The service can also be repurposed for things like sending party invites, borrowing a car, or reaching out to one's secret crush, with more uses coming in the near future.
Trend Themes
1. AI Icebreaker Emails - The AI Icebreaker email trend can be adopted by other retailers and businesses to help customers break the ice and connect with others in a less awkward and more personalized way.
2. Personalized Communication Services - The trend of personalized communication services can be applied by other retailers and industries to create a more engaging and custom-made interaction with customers.
3. Automated Social Interaction - Businesses and industries can leverage Automated Social Interaction to automate basic social interaction and create new use cases for their customers.
Industry Implications
1. Retail - Retailers can adopt the AI Icebreaker email trend to help customers dissolving some of the social barrier that comes along with making new connections, especially during the pandemic.
2. Marketing - Marketers can use personalized communication services to create and run email marketing campaigns that better speak to the customers' needs and increase engagement.
3. Education - The automated social interaction can be adapted by educational institutions to connect students with their professors and peers, and deliver value-added services like tutoring and study sessions.
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