IFTTT (which stands for "if this, then that) is a free platform that helps consumers "do more with all their apps and devices."
The platform can be used for a variety of functions that range from syncing to Alexa or Google Assistant, messaging roommates when users are near a grocery store, intelligent home security alerts, and much more. In addition, the platform can be used to streamline and manage users' social media accounts, making it ideal for small businesses. This social media management includes features like tweeting Instagram posts as native photos on Twitter, automatic posting, tweet archiving, and syncing various social accounts.
IFTTT is an ideal platform for entrepreneurs and small businesses to manage their social media accounts, along with other aspects of the way their brand runs.