Fairy, a new startup service entering the sharing economy, is offering 'Housekeeping Partners' who promise hotel-like cleanings on a subscription basis. Unlike other entrants in the housekeeping space, Fairy hopes to lower the cost of such a service while simultaneously raising the frequency of visits, and it plans to do so by taking advantage of urban density.
The key to Fairy's model is the length of the cleaning jobs. Housekeeping Partners make stops of 30 or 60 minutes per home or office, so they have the opportunity to conduct several cleanings each day. Since Fairy will only be available in dense urban areas, it hopes to reduce travel distances for Housekeeping Partners, further increasing their efficiency and ultimately saving money for those receiving cleanings.