The rideshare service sector has gone from novel to highly competitive in just a few years, prompting San Francisco-based Lyft to make a bid to differentiate itself by offering a high-end service, dubbed Lyft Lux, for the well-monied passenger.
Available in 16 cities including Miami, Las Vegas and New Jersey, the Lyft Lux rideshare service guarantees passengers a classy-looking vehicle with a black exterior, top-notch leather upholstery and a vehicular model that is no more than six years old. What's more, the service only offers drivers who possess ratings of 4.7 stars or higher. The price is normally three to five times the price of a regular old Lyft ride.
Considering that ridesharing is becoming an ubiquitous part of the sharing economy, it only makes good sense for service providers to offer specific high-end options for premium passengers.