When in shared accommodations, like a college or university dormitory, finding a balance between decor that suits both roommate's aesthetics, can be a challenging process, which is why IKEA and Hypebeast have partnered. The two companies are offering college roommates advice, inspiration and products that help both parties explore their individuality, while maintaining a happy environment that they can both co-exist in.
In the informative, collaborative video, the lifestyle brand outlines how IKEA's products can be used to help a city-dwelling minimalist and a memorabilia-hoarding sports star share a communal living space. The video outlines various storage and seating options that appeal to both aesthetics, while encouraging personalization and customization, wherever possible.
The video series, which aims to attract young college students, highlights IKEA's affordable and easily assembled furniture pieces, which are ideal for adding a pop of personality, in an otherwise drab living space.
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