Former Ru Paul's Drag Race contestant and internationally known performer Jinkx Monsoon has been tapped by the city of Seattle to host Let's Unwrap this Town -- a lighthearted web series that highlights the city's unique charm.
With each short clip, the charismatic performer spotlights different events and attractions the city of Seattle has to offer, often interviewing local figures to incentivize potential travelers to visit, while keeping locals connected. In one clip, Jinkx Monsoon is seen decorating a ginger bread house while discussing a local tree lighting ceremony that's free to the public. In another, she's promoting the Nut Cracker at the local ballet by dancing with two nut crackers in front of the ballet's concert master.
What's Driving This Trend
- City-specific Drag Web Series
- Disruptive Innovation Opportunity: Collaborate with influencers and local personalities to create web series that promote and connect communities.
- Highlighting Local Events and Attractions
- Disruptive Innovation Opportunity: Develop platforms or apps that curate and showcase unique events and attractions in specific cities, boosting tourism and community engagement.
- Incentivizing Travel Through Local Figures
- Disruptive Innovation Opportunity: Create interactive experiences or campaigns that feature well-known local figures, encouraging travelers to explore new destinations and support local economies.
Who This Affects Most
- Travel and Tourism
- Disruptive Innovation Opportunity: Integrate influencers and web series into travel platforms to enhance travel recommendations and provide personalized trip itineraries.
- Entertainment and Media
- Disruptive Innovation Opportunity: Develop online platforms or streaming services that showcase city-specific content, collaborating with local talents to captivate and engage audiences.
- Event Management and Promotion
- Disruptive Innovation Opportunity: Build innovative event discovery platforms or AI-powered tools that curate and promote local events, connecting event organizers and attendees effectively.
