The Absolutely in Seoul Spotlights the City Through BLACKPINK's Jennie
The Absolutely in Seoul campaign appointed BLACKPINK’s Jennie as Seoul’s Honorary Tourism Ambassador for 2025. The campaign unfolds through cinematic short films, like “Daltokki,” set among Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong, and a second video titled “Seoul City,” which features Jennie’s solo track from her debut album. This blend of music and imagery reframes the city’s charm as both dynamic and emotionally resonant.
The promotional rollout includes globally displayed teasers on digital billboards and social platforms, immersive expos, and online interviews. Visuals spotlight Seoul’s historic architecture, vibrant nightlife, food culture, and fashion-forward neighborhoods, all narrated through Jennie’s personal connection to her home city. With her global cultural status, Jennie brings compelling energy to Seoul’s identity, setting new travel ambitions rooted in style, creativity, and heartfelt storytelling.
Image Credit: VisitSeoul TV
The promotional rollout includes globally displayed teasers on digital billboards and social platforms, immersive expos, and online interviews. Visuals spotlight Seoul’s historic architecture, vibrant nightlife, food culture, and fashion-forward neighborhoods, all narrated through Jennie’s personal connection to her home city. With her global cultural status, Jennie brings compelling energy to Seoul’s identity, setting new travel ambitions rooted in style, creativity, and heartfelt storytelling.
Image Credit: VisitSeoul TV
Trend Themes
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Celebrity-led Tourism Campaigns — Leveraging global influencers like BLACKPINK's Jennie can re, defindefine city branding, attracting diverse audiences through charisma and cultural influence.
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Music-integrated Marketing — Integrating popular music with tourism campaigns creates immersive narratives that deepen emotional connections with potential visitors.
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Cinematic Virtual Tours — Creating immersive video experiences showcasing city landmarks in cinematic style provides captivating narratives that can entice travelers globally.
Industry Implications
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Travel and Tourism — The travel and tourism industry sees transformative potential in experiential marketing techniques that merge cultural ambassadorship with personalized storytelling.
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Digital Advertising — The rise of digital platforms demands innovative advertising approaches that utilize cross-media storytelling to expand audience reach and engagement.
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Entertainment and Media — Entertainment industry dynamics shift as collaborations between cities and global artists redefine traditional media content and distribution strategies.
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