Updated music videos will come to the YouTube platform courtesy of YouTube and Universal Music Group. Much of YouTube's music video content was outdated and designed for viewing on older TVs, that have with single speaker audio output. The partnership is looking to update 1,000 of the videos of the platform, the partnership looks to be all in on this and wants the videos updated, "to the highest possible standards."
Currently, the partnership has already done approximately 100 updates, all of which were popular titles including Boyz II Men, George Strait, Janet Jackson, Lady Antebellum, Lionel Richie and more. The updated music videos will remain on the same URL, so if users already have links they will still be live.
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What's Driving This Trend
- Updated Music Videos
- Opportunity for artists to revitalize their older music videos and reach a new audience by providing remastered versions.
- Partnerships for Content Update
- Collaboration between platforms and content owners to enhance outdated content and improve user experience.
- High-quality Viewing Experience
- Increasing demand for updated video content that is optimized for modern devices and offers improved audiovisual quality.
Who This Affects Most
- Music
- Opportunity for music industry to rejuvenate older music videos and generate additional revenue by re-releasing updated versions.
- Digital Streaming
- Streaming platforms can attract and retain more viewers by offering a library of remastered video content that provides a better viewing experience.
- Audiovisual Technology
- Companies specializing in audiovisual technology can capitalize on the need for remastering outdated video content to meet the demands of modern devices.
