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Media Platform Playback Options

YouTube is Testing Out a New 1080p Playback Feature

— February 26, 2023 — Social Media
YouTube is rolling out and testing the new 1080p playback option that is found on the drop-down menu on the platform. Additionally, they're also noticing that there is another 1080p Premium with a note under it that states that it offers 'enhanced bitrate."

A spokesperson speaks about the feature to The Verge and explains that the website is testing the new video quality that is only available to a selection of YouTube Premium subscribers. They noted that it is an "enhanced bitrate version of 1080p which provides more information per pixel that results in a higher quality viewing experience." The option is only a test feature currently without confirmation that it will reach a wider rollout yet.

Image Credit: YoGinta, Getty Images
Trend Themes
1. 1080p Playback Options - As YouTube is testing out a new 1080p Premium feature with increased bitrate, other media platforms to follow this trend and offer premium features for enhanced user experience.
2. Enhanced Bitrate Video - The concept of offering more information per pixel resulting in an improved viewing experience can be applied to other industries such as virtual reality or online gaming.
3. Subscriber-only Features - As YouTube is testing out subscriber-only enhanced bitrate playback options, other industries such as online education or fitness can use this approach to offer premium content to subscribers for additional revenue streams.
Industry Implications
1. Online Video Streaming - With YouTube testing new 1080p playback options with enhanced bitrate, other online streaming service providers can follow this trend to offer premium features for higher user engagement.
2. Virtual Reality - The concept of enhanced bitrate video to offer more information per pixel can be applied to virtual reality to enhance realism leading to more immersive experiences.
3. Online Education - The subscriber-only feature approach used by YouTube to test out enhanced playback options, can be adopted by online learning platforms to offer premium content to subscribers and diversify revenue streams.
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