Service-based businesses prioritize smartphone-free experiences
Trend - With the movement against constant smartphone use being small in impact but tenacious in achieving its goal, brands that offer services like dining or travel services are limiting how much their customers are able to use their personal devices.
Insight - Millennials and Gen Z's are now accustomed to–and increasingly weary of–brands curating "shareable" social media experiences for them. With this constant connectivity in mind, some consumers are hungry for more authentic moments allowing them to create memories and experiences, rather than focus on sharing them.
Insight - Millennials and Gen Z's are now accustomed to–and increasingly weary of–brands curating "shareable" social media experiences for them. With this constant connectivity in mind, some consumers are hungry for more authentic moments allowing them to create memories and experiences, rather than focus on sharing them.
Workshop Question - How could your brand create memorable, rather than shareable, customer experiences?
Trend Themes
1. Anti-smartphone - With growing concern of a smartphone addiction, customers are seeking services and experiences that take a break from constant connectivity.
2. Phone-free Travel - Travel services and platforms, such as Off The Grid and 'Brick', are being developed to provide customers with screen-free travel experiences.
3. Smartphone-free Initiatives - Restaurants like Frankie & Benny's and Vitamin Water are incentivizing customers to give up their phones and disconnect from technology for a period of time.
Industry Implications
1. Hospitality - Businesses can explore incorporating 'Anti-Smartphone' initiatives in their hospitality services to encourage customers to disconnect and focus on immersive experiences.
2. Travel - Businesses can develop and market 'Phone-Free' travel services to customers who are seeking to detox and fully experience their destination.
3. Consumer Goods - Companies can consider developing smart alternatives to smartphones, such as dumb-phones, to provide customers with an option to disconnect and improve their well-being.
5 Featured, 42 Examples:
79,237 Total Clicks
Date Range:
Nov 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
