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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Anti-Shareable

Service-based businesses prioritize smartphone-free experiences

Trend - With the movement against constant smartphone use being small in impact but tenacious in achieving its goal, brands that offer services like dining or travel services are limiting how much their customers are able to use their personal devices.

Insight - Millennials and Gen Z's are now accustomed to–and increasingly weary of–brands curating "shareable" social media experiences for them. With this constant connectivity in mind, some consumers are hungry for more authentic moments allowing them to create memories and experiences, rather than focus on sharing them.
Workshop Question - How could your brand create memorable, rather than shareable, customer experiences?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
58,192 Total Clicks
Date Range:
Nov 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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