Social media is a goldmine for creating marketable content and an eco-friendly personal care company called Recess is leveraging this to successfully connect with an online audience.
The company launched two months ago, but its presence has been unavoidable. Between ingenious marketing campaigns, unique pop-ups and clever Instagram-based contests, Recess has effectively made deeper connections with its consumers through engagement and entertainment. The unique approach to marketing is the reason why a recent survey revealed that 60% of consumers reported discovering the brand through Instagram. As a result of this success, the brand connected with various Instagram influencers, only furthering the brand's reach.
To capitalize on its social media success, the brand opened a pop-up shop in New York to educate consumers on the importance of the brand's biodegradable wipes.
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