Social media is a goldmine for creating marketable content and an eco-friendly personal care company called Recess is leveraging this to successfully connect with an online audience.
The company launched two months ago, but its presence has been unavoidable. Between ingenious marketing campaigns, unique pop-ups and clever Instagram-based contests, Recess has effectively made deeper connections with its consumers through engagement and entertainment. The unique approach to marketing is the reason why a recent survey revealed that 60% of consumers reported discovering the brand through Instagram. As a result of this success, the brand connected with various Instagram influencers, only furthering the brand's reach.
To capitalize on its social media success, the brand opened a pop-up shop in New York to educate consumers on the importance of the brand's biodegradable wipes.
What Makes This Trend Stand Out
- Instagram-focused Marketing
- Personal care brands are successfully connecting with consumers through innovative and engaging Instagram marketing campaigns.
- Eco-friendly Products
- Consumers are increasingly looking for environmentally conscious personal care products like Recess's biodegradable wipes.
- Online-first Business Model
- Launching an online-first personal care brand can be successful in reaching a wide audience through social media engagement.
Sectors Adopting This
- Personal Care
- More personal care brands are utilizing Instagram-focused marketing to engage with and reach consumers.
- Eco-friendly Products
- The market for eco-friendly personal care products is growing as consumers become more conscious of their environmental impact.
- E-commerce
- The success of Recess's online-first business model and social media marketing strategies highlights the potential for e-commerce in the personal care industry.
