SUNNYD recently launched a new logo, a refreshed online identity and a Gen Z-targeted campaign—and the orange-flavored citrus punch brand is now continuing to appeal to this young demographic with its new 'Show Your Bold' contest. This initiative is being called "next phase of its brand makeover" and it is centered around sharing influencer-driven content.
With Show Your Bold, teens are challenged to share what makes them original, which might be any kind of special talent, passion or skill.
SUNNYD identifies its 'Bold Originals' as diverse and influential teens who embody what it means to be unique. Some of these inspiring individuals include bow tie designer and entrepreneur Mo Bridges of Mo's Bows and MasterChef Junior finalist Josh Reisner.
SUNNYD's 'Show Your Bold' Challenges Teens to Share What Makes Them Original
Laura McQuarrie — November 6, 2018 — Lifestyle
References: sdshowyourbold & prnewswire