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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Children's Wearable

Children's wearables adopt more than just safety features

Trend - Wearables for kids are no longer only marketing their safety-based functions, but are also prioritizing the enhancement of routines that they can offer children. Focusing on everything from fitness to gaming, such products appeal to parents and their children alike.

Insight - Because they grew up in the dawn of the digital age, Millennials are more comfortable with inviting technology in their parenting routines than previous generations are. Recognizing the benefits that these devices can bring, consumers integrate them into their child's life to keep better track and ensure things like health and safety. Emphasis is placed on devices that carry gamified benefits as consumers want their child to interact and wear the device.
Workshop Question - How could your brand enhance the routines of its customer?
4 Featured, 28 Examples:
58,396 Total Clicks
Date Range:
Mar 18 — Feb 19
Consumer Insight Topics:

Featured Examples

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