Children's wearables adopt more than just safety features
Trend - Wearables for kids are no longer only marketing their safety-based functions, but are also prioritizing the enhancement of routines that they can offer children. Focusing on everything from fitness to gaming, such products appeal to parents and their children alike.
Insight - Because they grew up in the dawn of the digital age, Millennials are more comfortable with inviting technology in their parenting routines than previous generations are. Recognizing the benefits that these devices can bring, consumers integrate them into their child's life to keep better track and ensure things like health and safety. Emphasis is placed on devices that carry gamified benefits as consumers want their child to interact and wear the device.
Insight - Because they grew up in the dawn of the digital age, Millennials are more comfortable with inviting technology in their parenting routines than previous generations are. Recognizing the benefits that these devices can bring, consumers integrate them into their child's life to keep better track and ensure things like health and safety. Emphasis is placed on devices that carry gamified benefits as consumers want their child to interact and wear the device.
Workshop Question - How could your brand enhance the routines of its customer?
Trend Themes
1. Gamification for Children's Wearables - Children's wearables now prioritize interactive and gamified features to appeal to both parents and children, improving routine and lifestyle.
2. Connective and Communicative Child Smartwatches - Features such as GPS tracking, 4G LTE connectivity, and messaging enable parents to optimize safety and connection with their children.
3. Pre-loaded Kids Wearables with Customizable Gaming - Wearables like the Kurio Watch Glow offer over 20 preloaded apps and games for children while providing customizable lighting features and watch-to-watch messaging.
Industry Implications
1. Wearables - Wearable technology companies can incorporate gamification and customization to target youth and families, with emphasis on safety features.
2. Smartwatches - Smartwatch manufacturers can create kid-friendly devices with parental tracking, messaging, and 4G LTE connectivity for optimized safety and communication.
3. Children's Gaming - Kid-centric gaming companies can integrate wearable technology features into their products, capturing new customers and providing innovative gaming experiences.
4 Featured, 28 Examples:
76,700 Total Clicks
Date Range:
Mar 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:
