After announcing they will be making reorganization efforts and laying off about 6% of their workforce in a new press release, Fitbit also reported they are looking forward to developing a new Fitbit smartwatch. Although they previously released Fitbit Blaze smart fitness watches last year, the wearable fitness tracker brand hopes to successfully deliver "what consumers are looking for in a smartwatch: stylish, well-designed devices that combine the right general-purpose functionality with a focus on health and fitness," according to Fitbit Co-Founder and CEO James Park.
Where the Blaze was geared specifically towards fitness, the new Fitbit smartwatch will likely be a more wide-reaching product, appealing to a broader customer base. The company also recently acquired smartwatch companies Pebble and Vector.
Fitbit Announces a Fitbit Smartwatch Despite Recent Struggles
1. Smartwatches as Fitness-focused Wearable - Opportunity for disruption: Develop smartwatches that integrate advanced fitness tracking features while offering a sleek and stylish design.
2. General-purpose Smartwatches with Health Focus - Opportunity for disruption: Create smartwatches that combine general-purpose functionality with a strong emphasis on health and fitness tracking.
3. Consolidation of Smartwatch Brands - Opportunity for disruption: Explore partnerships and acquisitions in the smartwatch industry to gain a competitive edge and expand product offerings.
1. Wearable Technology - Opportunity for disruption: Innovate wearable tech by developing smartwatches that cater to specific fitness needs while providing a seamless user experience.
2. Health and Fitness - Opportunity for disruption: Integrate advanced health and fitness tracking capabilities into smartwatches to enhance user well-being and encourage an active lifestyle.
3. Consumer Electronics - Opportunity for disruption: Revolutionize the consumer electronics industry by launching smartwatches that combine stylish design, general-purpose functionality, and health tracking features.