Foodie Footwear

Sneaker brands turn to popular food items for colorway inspirations

Implications - With the recent rise in food brands merging into the fashion space with branded apparel, sneaker brands are drawing on well-liked indulgent foods for colorway designs. Such items highlight how brands are leveraging growing products from other categories for ideas that tap into the consumer interest of novelty seen among Millennials and Gen Z.

Workshop Question - Consider how your brand could leverage the popularity of a product from another industry to draw the interest of consumers.
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Feb 18 - Feb 19
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Hummus-Inspired Sneakers - Le Coq Sportif's Shoe Designs Boasts Beige, Red and Green Hues
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Warm 1,942 Clicks Pub: Feb 8, 18
Hummus-Inspired Sneakers
Le Coq Sportif's Shoe Designs Boasts Beige, Red and Green Hues
The footwear industry launches various elaborate and experimental shoe designs, in order to bring something fresh to the consumer, entertain and hover the fine line between absurd and stylish... [More]
Colorful Ice Cream-Inspired Sneakers - le coq sportif's Ice Cream Footwear Incredibly Whimsical
SCORE 7.5
This Year and Hot 3,118 Clicks Pub: Jul 19, 18
Colorful Ice Cream-Inspired Sneakers
le coq sportif's Ice Cream Footwear Incredibly Whimsical
French label le coq sportif launches a colorful and whimsical pack of ice cream footwear that is sure to be a dreamy addition to the casual everyday outfit. The drop is yet another token of the food-... [More]
Matcha-Inspired High-Top Sneakers - The Air Jordan 1 Design by Chase Shiel is Relevant for the Times
SCORE 7.6
This Year and Hot 945 Clicks Pub: Dec 10, 18
Matcha-Inspired High-Top Sneakers
The Air Jordan 1 Design by Chase Shiel is Relevant for the Times
This Air Jordan 1 design is attention-captivating both by way of its green silhouette, as well as its presentation. Created by shoe customizer Chase Shiel, the bespoke footwear has become a part of... [More]
Food-Inspired Sneaker Colorways - New Balance's M991 Presents a Attention-Captivating Aesthetic
SCORE 5.6
This Year and Warm 655 Clicks Pub: Feb 11, 19
Food-Inspired Sneaker Colorways
New Balance's M991 Presents a Attention-Captivating Aesthetic
Footwear brands have been vigorously experimenting with sneaker colorways, attempting to find a good balance between interesting aesthetic and high-end functionality. Of recent, labels have been... [More]
Wasabi-Inspired Running Sneakers - The Footwear Design of the END. X ASICS Silhouette is Adorable
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Average 669 Clicks Pub: Mar 6, 18
Wasabi-Inspired Running Sneakers
The Footwear Design of the END. X ASICS Silhouette is Adorable
In January le coq sportif launched a pair of tonally appropriate hummus-inspired sneakers and the influence of food color palettes on footwear design does not stop here. ASICS and END. come together... [More]
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