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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,856 more

Foodie Footwear

Sneaker brands turn to popular food items for colorway inspirations

Trend - With the recent rise in food brands merging into the fashion space with branded apparel, sneaker brands are drawing on well-liked indulgent foods for colorway designs. Such items highlight how brands are leveraging growing products from other categories for ideas that tap into the consumer interest of novelty seen among Millennials and Gen Z.

Insight - In today's social media-driven world, consumers enjoy fully embodying their interests as a way to communicate their personality to followers and like-minded individuals. These consumers react positively to cross-category items that allow them to display their interests through different channels.
Workshop Question - Consider how your brand could leverage the popularity of a product from another industry to draw the interest of consumers.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 32 Examples:
96,273 Total Clicks
Date Range:
Feb 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:

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