In January le coq sportif launched a pair of tonally appropriate hummus-inspired sneakers and the influence of food color palettes on footwear design does not stop here. ASICS and END. come together to collaborate on a silhouette that is informed by the tonal qualities of a Far Eastern plant-based delicacy: wasabi.
Set to drop in early March, the GEL-Lyte III boasts a pigskin nubnuck upper and GEL cushioning, in order to provide the highest degree of comfort during athletic activities. The footwear design has a fashion-forward twist, however. Surprisingly, the color scheme of wasabi translates itself exceptionally well within the context of sneaker silhouettes. The GEL-Lyte III boasts a pale green upper, subtle peach detailing and gunmetal grey ASICS stripes that "are a nod to the regions where the herb originates."
What Makes This Trend Stand Out
- Food-inspired Footwear Design
- Opportunity for footwear brands to create unique and playful sneaker designs inspired by different food color palettes.
- Collaborative Sneaker Releases
- Opportunity for brands to collaborate and create limited-edition sneakers that offer a fresh and unique design perspective.
- Fashion-forward Athletic Footwear
- Opportunity for brands to combine style and performance, creating athletic footwear that appeals to fashion-conscious consumers.
Sectors Adopting This
- Footwear
- The footwear industry has an opportunity to explore innovative designs that draw inspiration from various sources, such as food color palettes.
- Athletic Apparel
- This trend presents a disruptive opportunity for athletic apparel brands to create unique collaborations and offer limited-edition products that appeal to sports enthusiasts.
- Fashion
- The fashion industry can tap into the growing demand for trendy and stylish athletic footwear that blurs the line between sports and fashion.
