The popularity of fidgeting toys has led to connected products and services
Trend - There's no shortage of fidget-friendly toys on the market now, and brands are taking advantage of the popularity of such items and creating versions that are smartphone-connected. The connected versions of such devices ensure that the concept of functional fidgeting continues to develop and maintain its relevancy in the modern consumer's lifestyle.
Insight - For many consumers, non-essential purchases are often more than about novelty alone, and are often used as a means of escapism from their day-to-day. Products that serve as distractions, for example, are often used as a means to relax or de-stress. For many people, these products aren't simply playful, they're actually used to enhance consumers' quality of life even if they only make a small impact.
Insight - For many consumers, non-essential purchases are often more than about novelty alone, and are often used as a means of escapism from their day-to-day. Products that serve as distractions, for example, are often used as a means to relax or de-stress. For many people, these products aren't simply playful, they're actually used to enhance consumers' quality of life even if they only make a small impact.
Workshop Question - How can your brand ensure it's constantly developing to remain relevant to today's consumer's lifestyle?
Trend Themes
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Connected Fidgeting Toys — The popularity of fidgeting toys has led to connected products that ensure the concept of functional fidgeting continues to develop as a trend, presenting opportunities for innovation in the connectivity and IoT industries.
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Fidget Toy Apps — As fidgeting toys become increasingly popular, there is a need to create fun, interactive and innovative digital experiences around them, which present opportunities for mobile app developers to create engaging software.
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App-connected Puzzle Cubes — The rise of smart toys presents opportunities in the connected and IoT industries, as seen with app-connected smart cubes like the Xiaomi Giiker Smart Cube i3S which enable users to hone their puzzle skills in a digitally interactive manner.
Industry Implications
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Connectivity and Iot — Connected fidgeting toys and smart devices like the Fidj smartphone accessory present opportunities for innovation in the connectivity and IoT industries.
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Mobile App Development — Fidget toy apps like the Finger Spinner app and Fidget Spinner Live present opportunities for mobile app developers to create engaging software around the trend of functional fidgeting.
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Smart Toy Industry — The rise of smart toys presents opportunities for innovation in the smart toy industry, as seen with app-connected smart cubes and other devices that incorporate IoT and smart technology.
