The popularity of fidgeting toys has led to connected products and services
Trend - There's no shortage of fidget-friendly toys on the market now, and brands are taking advantage of the popularity of such items and creating versions that are smartphone-connected. The connected versions of such devices ensure that the concept of functional fidgeting continues to develop and maintain its relevancy in the modern consumer's lifestyle.
Insight - For many consumers, non-essential purchases are often more than about novelty alone, and are often used as a means of escapism from their day-to-day. Products that serve as distractions, for example, are often used as a means to relax or de-stress. For many people, these products aren't simply playful, they're actually used to enhance consumers' quality of life even if they only make a small impact.
Insight - For many consumers, non-essential purchases are often more than about novelty alone, and are often used as a means of escapism from their day-to-day. Products that serve as distractions, for example, are often used as a means to relax or de-stress. For many people, these products aren't simply playful, they're actually used to enhance consumers' quality of life even if they only make a small impact.
Workshop Question - How can your brand ensure it's constantly developing to remain relevant to today's consumer's lifestyle?
Trend Themes
1. Connected Fidgeting Toys - The popularity of fidgeting toys has led to connected products that ensure the concept of functional fidgeting continues to develop as a trend, presenting opportunities for innovation in the connectivity and IoT industries.
2. Fidget Toy Apps - As fidgeting toys become increasingly popular, there is a need to create fun, interactive and innovative digital experiences around them, which present opportunities for mobile app developers to create engaging software.
3. App-connected Puzzle Cubes - The rise of smart toys presents opportunities in the connected and IoT industries, as seen with app-connected smart cubes like the Xiaomi Giiker Smart Cube i3S which enable users to hone their puzzle skills in a digitally interactive manner.
Industry Implications
1. Connectivity and Iot - Connected fidgeting toys and smart devices like the Fidj smartphone accessory present opportunities for innovation in the connectivity and IoT industries.
2. Mobile App Development - Fidget toy apps like the Finger Spinner app and Fidget Spinner Live present opportunities for mobile app developers to create engaging software around the trend of functional fidgeting.
3. Smart Toy Industry - The rise of smart toys presents opportunities for innovation in the smart toy industry, as seen with app-connected smart cubes and other devices that incorporate IoT and smart technology.
