Vitaminwater is Offering $100,000 in a Digital Detox Contest
Justin Lam — December 14, 2018 — Marketing
References: bgr & fastcompany
The thought of being smartphone-less could be hell for many people, but Vitaminwater is giving people a real incentive to take a yearlong digital detox. Offering contestants a $100,000 prize, this digital detox contest will be open to all, but only a select few will be chosen. Those hoping to enter will have to answer Vitaminwater on social media with what they would do if they weren't tethered to their phone every waking hour. Those that are chosen will be given a dumb-phone for a year, with Vitaminwater being given the right to check in whenever they want.
The dumb-phone will be a 1996-era cell phone that can be used for communication during the contract period. Vitaminwater has stated that it contestants will have to submit to company tracking, including a “lie-detector test at the end of the contract period.”
The dumb-phone will be a 1996-era cell phone that can be used for communication during the contract period. Vitaminwater has stated that it contestants will have to submit to company tracking, including a “lie-detector test at the end of the contract period.”
Trend Themes
1. Digital Detox Movement - Opportunity for companies to promote digital detoxing and create products that cater to those who want to unplug.
2. Smartphone Addiction Monitoring - Opportunity for companies to create tools that track smartphone usage and help individuals reduce their screen time.
3. No-screen Events - Opportunity for companies to create events and experiences that prioritize being present in the moment without the distraction of smartphones or screens.
Industry Implications
1. Technology - Opportunity for tech companies to create innovative products focused on digital detoxing and smartphone addiction monitoring.
2. Marketing - Opportunity for advertising agencies to work with brands to promote digital detoxing and create campaigns centered around unplugging.
3. Event Planning - Opportunity for event planners to create experiences that promote being present and engagement without the use of smartphones or other screens.
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