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Car-Share Collab

Brands partner with ride-sharing services to enhance customer experiences

Trend - The growth of partnerships between ride-share services and seemingly unrelated brands is increasing. Coupling the enhancement of experience with convenience, such partnerships reflect how brands are altering business models in order to cement their place in the life of the modern consumer.

Insight - This is one of many examples of what happens when brands successfully implement consumercentricity. Thinking of customers as people with unique interests and motivations -- as opposed to consumer profiles with predictable desires and behaviors -- is more important than ever in the social media age. Regular use of social media has consumers more in touch with a sense of identity and uniqueness, creating a desire for more customized, nuanced products and services.
Workshop Question - What is one brand unrelated to your own that your target consumer uses, and how could you partner with them?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
70,741 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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