Brands partner with ride-sharing services to enhance customer experiences
Trend - The growth of partnerships between ride-share services and seemingly unrelated brands is increasing. Coupling the enhancement of experience with convenience, such partnerships reflect how brands are altering business models in order to cement their place in the life of the modern consumer.
Insight - This is one of many examples of what happens when brands successfully implement consumercentricity. Thinking of customers as people with unique interests and motivations -- as opposed to consumer profiles with predictable desires and behaviors -- is more important than ever in the social media age. Regular use of social media has consumers more in touch with a sense of identity and uniqueness, creating a desire for more customized, nuanced products and services.
Insight - This is one of many examples of what happens when brands successfully implement consumercentricity. Thinking of customers as people with unique interests and motivations -- as opposed to consumer profiles with predictable desires and behaviors -- is more important than ever in the social media age. Regular use of social media has consumers more in touch with a sense of identity and uniqueness, creating a desire for more customized, nuanced products and services.
Workshop Question - What is one brand unrelated to your own that your target consumer uses, and how could you partner with them?
Trend Themes
1. Partnerships and Consumer-centricity - Partnerships between ride-share services and brands reflect how brands are altering business models to meet unique interests and motivations of customers.
2. AI and AR in Autonomous Vehicles - Nvidia announced DRIVE AI, an AI chip made specifically for autonomous vehicles, signaling a shift towards unique and innovative AR displays in vehicles.
3. Airport Ride-share and Transparent Service - SouthWest Airlines and Lyft partnership for in-app airport ride-share options demonstrates dedication to improving customer satisfaction through transparency and convenience.
Industry Implications
1. Ride-share Services - Ride-share services are increasingly partnering with brands, airports, and retail spaces to broaden their reach and improve consumer satisfaction.
2. Autonomous Vehicles - Autonomous vehicles are evolving to feature AI chips and AR displays, allowing for unique in-car experiences and improved safety measures.
3. Travel and Hospitality - Travel and hospitality industries are benefiting from ride-share partnerships, in-app airport ride-share options, and the integration of autonomous vehicles providing better consumer experiences and increased convenience.
