The newest GO Transit safety campaign encourages riders to follow basic safety practices through a series of vibrant and interactive ads. In addition, GO has released safety vlogs that explain the dangers of common commuter practices. The campaign aims to engage consumers with the hashtag #GOSafely, which is quickly attracting online attention. The eye-catching multi-media campaign is a contemporary educational experience for commuters.
The campaign also launched a new paint that kills germs to encourage commuters to "Get a grip on safety." Another installation features a display of bright yellow backpacks, stating "Nobody likes a backpack in their face. For your safety and others, remove your backpack on our platform. #GOSafely".
The GO Transit safety campaign installations are displayed at Union Station, Bramalea, Oakville, Burlington, Guildwood, and Exhibition.
Image Credit: GO Transit