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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,796 more

Modernized Wedding

Wedding-based services adapt to the expectations of the modern consumer

Trend - With consumer lifestyles and their expectations for what marriage should look like adapting, brands with products and services specific to weddings have evolved to better fit the needs of the modern consumer. This shift reveals the ways in which brands can uphold tradition but adapt it so it's not considered dated.

Insight - For many Millennials, the concept of traditional weddings seems out of touch with contemporary standards. This is not only a result of shifting priorities, but wariness of the expense and time investment associated. Considering both Millennials' unconventional approach to adulthood, as well as their limited resources, they are casting a critical eye on many traditional milestones.
Workshop Question - How could your brand update some of the more traditional aspects of its business?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
106,881 Total Clicks
Date Range:
Nov 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Fashion-Forward Wedding Cakes
Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
In an effort to bring a touch of high-fashion to the world of wedding cakes, Vera Wang has teamed up with French patisserie Ladurée for a new collection called ‘Vera Wang Pour Ladurée.’... MORE
Beauty Bridal Subscription Boxes
Beauty Bridal Subscription Boxes
Witwoobox Helps Brides Prepare for Their Big Day
The Witwoobox is a monthly beauty box for brides that’s packed with inspirational ideas and loads of goodies to help a bride prepare for their big day. These boxes were carefully curated... MORE
Direct-to-Consumer Bridal Dresses
Direct-to-Consumer Bridal Dresses
Anomalie Wedding Dresses are Cutting the Costs for Brides
Anomalie, a San Francisco-based startup is hoping to lessen the cost of weddings with a unique direct-to-consumer model that’s making bridal dresses more affordable. For years, people have... MORE
At-Home Wedding Dress Try-Ons
At-Home Wedding Dress Try-Ons
'The Bride Box' by Floravere is a Comfortable Shopping Experience
Thanks to the rise of direct-to-consumer brands, it is now possible to arrange for everything from eyeglasses to bras and footwear from the comfort of one’s home—and The Bride Box takes the... MORE
Partnership Investment Platforms
Partnership Investment Platforms
The 'Twine' App Combines Investments and More for Two
The ‘Twine’ app is positioned as an investment solution for consumers who are looking to build a financial future with their partner to help them work together towards a set goal. The... MORE
Wedding Dress Brow Events
Wedding Dress Brow Events
Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes
Benefit Cosmetics is aiming to help those who are tying the knot in the summer feel great about themselves and save on costs with its Bridal Brow Mapping sessions. The Bridal Brow Mapping sessions... MORE
Video Game Wedding Services
Video Game Wedding Services
This Service Recreates Final Fantasy's Ceremony of Eternal Bonding
As of this year, Final Fantasy fans who want to tie the knot will be able to take advantage of a new, video game-inspired wedding service based on the Ceremony of Eternal Bonding. According to... MORE

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