Modernized Wedding

Wedding-based services adapt to the expectations of the modern consumer

Implications - With consumer lifestyles and their expectations for what marriage should look like adapting, brands with products and services specific to weddings have evolved to better fit the needs of the modern consumer. This shift reveals the ways in which brands can uphold tradition but adapt it so it's not considered dated.

Workshop Question - How could your brand update some of the more traditional aspects of its business?
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
72,308 Total Clicks
Nov 17 - Feb 19
New and Mild
LifestyleWeddings
Featured Examples
Fashion-Forward Wedding Cakes - 'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
SCORE 6.6
Warm 1,900 Clicks Pub: Jan 14, 18
Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert
In an effort to bring a touch of high-fashion to the world of wedding cakes, Vera Wang has teamed up with French patisserie Ladurée for a new collection called ‘Vera Wang Pour Ladurée.’... [More]
Beauty Bridal Subscription Boxes - Witwoobox Helps Brides Prepare for Their Big Day
SCORE 3.4
Mild 465 Clicks Pub: Dec 14, 17
Beauty Bridal Subscription Boxes
Witwoobox Helps Brides Prepare for Their Big Day
The Witwoobox is a monthly beauty box for brides that’s packed with inspirational ideas and loads of goodies to help a bride prepare for their big day. These boxes were carefully curated... [More]
Direct-to-Consumer Bridal Dresses - Anomalie Wedding Dresses are Cutting the Costs for Brides
SCORE 4.9
Average 517 Clicks Pub: Nov 16, 17
Direct-to-Consumer Bridal Dresses
Anomalie Wedding Dresses are Cutting the Costs for Brides
Anomalie, a San Francisco-based startup is hoping to lessen the cost of weddings with a unique direct-to-consumer model that’s making bridal dresses more affordable. For years, people have... [More]
At-Home Wedding Dress Try-Ons - 'The Bride Box' by Floravere is a Comfortable Shopping Experience
SCORE 6
New and Warm 63 Clicks Pub: Feb 19, 19
At-Home Wedding Dress Try-Ons
'The Bride Box' by Floravere is a Comfortable Shopping Experience
Thanks to the rise of direct-to-consumer brands, it is now possible to arrange for everything from eyeglasses to bras and footwear from the comfort of one’s home—and The Bride Box takes the... [More]
Partnership Investment Platforms - The 'Twine' App Combines Investments and More for Two
SCORE 4.4
This Year and Average 126 Clicks Pub: Oct 11, 18
Partnership Investment Platforms
The 'Twine' App Combines Investments and More for Two
The ‘Twine’ app is positioned as an investment solution for consumers who are looking to build a financial future with their partner to help them work together towards a set goal. The... [More]
Wedding Dress Brow Events - Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes
SCORE 3.3
This Year and Mild 151 Clicks Pub: Jul 12, 18
Wedding Dress Brow Events
Benefit is Hosting Bridal Brow Mapping Sessions with Luxurious Prizes
Benefit Cosmetics is aiming to help those who are tying the knot in the summer feel great about themselves and save on costs with its Bridal Brow Mapping sessions. The Bridal Brow Mapping sessions... [More]
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