Wedding-based services adapt to the expectations of the modern consumer
Trend - With consumer lifestyles and their expectations for what marriage should look like adapting, brands with products and services specific to weddings have evolved to better fit the needs of the modern consumer. This shift reveals the ways in which brands can uphold tradition but adapt it so it's not considered dated.
Insight - For many Millennials, the concept of traditional weddings seems out of touch with contemporary standards. This is not only a result of shifting priorities, but wariness of the expense and time investment associated. Considering both Millennials' unconventional approach to adulthood, as well as their limited resources, they are casting a critical eye on many traditional milestones.
Insight - For many Millennials, the concept of traditional weddings seems out of touch with contemporary standards. This is not only a result of shifting priorities, but wariness of the expense and time investment associated. Considering both Millennials' unconventional approach to adulthood, as well as their limited resources, they are casting a critical eye on many traditional milestones.
Workshop Question - How could your brand update some of the more traditional aspects of its business?
Trend Themes
1. Modernized Weddings - Wedding product and service brands have evolved to better fit the needs of the modern consumer as traditional milestones seem out-of-touch with contemporary standards
2. Direct-to-consumer Business Models - Anomalie is making bridal dresses more affordable through a streamlined production process and an innovative distribution model
3. Digital Subscription Models - Witwoobox is offering a monthly beauty box and bridal service to offer brides much-needed relaxation time
Industry Implications
1. Wedding Industry - The wedding industry can incorporate a newly-evolved, modernized approach to traditional weddings
2. Financial Technology Industry - 'Twine' is a digital investment solution for couples who want to build their financial future together
3. Gaming Industry - Innovative partnerships can be formed between gaming and wedding industries to entice people to unite through memorable experiences
