Thanks to the rise of direct-to-consumer brands, it is now possible to arrange for everything from eyeglasses to bras and footwear from the comfort of one's home—and The Bride Box takes the form of a wedding dress try-on service through D2C bridal brand Floravere.
With this at-home try-on experience, customers receive their selected sample gowns and a try-on kit, as well as time with a personal stylist to make sure the right style, fit and other details can be settled upon. After choosing their perfect bridal outfit, recipients of The Bride Box are able to return their samples and await the arrival of their final gown, which is made to order within four to six months.
Key Themes Behind This Trend
- At-home Try-ons
- Direct-to-consumer brands can offer other fashion products for at-home try-ons.
- Personalized Styling Services
- Offering personalized styling services with at-home try-ons can enhance customer experience and satisfaction.
- Made-to-order Products
- Offering made-to-order products can help companies reduce waste and make their supply chains more sustainable.
Where This Applies
- Online Fashion Industry
- D2C online fashion companies can offer at-home try-on services to improve customer experience and gain a competitive advantage.
- Wedding Industry
- The wedding industry can benefit from at-home try-on services which can help mitigate COVID-19 risks and improve convenience for customers.
- Sustainable Fashion Industry
- Made-to-order products can help sustainable fashion brands reduce environmental waste.
