Costa Coffee Taps Virtual Reality to Educate Its New Staff

Costa Coffee boasts a new feature for its comprehensive barista training program. To enhance experience and participation, the beloved coffee chain includes a virtual reality-based component. This gives the business the opportunity to inspire new hires and "ensure education is consistent," as well.

The VR component is dependent on the Google Cardboard headset, which renders this experience not too expensive. As of right now, the updated barista training program relates tips on making an Americano, as well as a Black Forest Hot Chocolate.

Costa Coffee has plans on developing this feature further to include a "journey from bean to cup with footage from sustainable coffee farmers in Peru," as well as "a tour of the Costa Coffee Roastery in Basildon." All of these experiences are catered to provide new hires with more information about the business and excite them of the possibilities.