Category
Tech
Delegated Interfaces
Trend cluster
Category
Curated
Advice
Consumers turn to third parties to retrieve curated friendly advice.
2.4
Trend score
Trend
What is the Curated Advice trend?
Curated Advice: Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.
Insight
The consumer insight behind the Curated Advice trend
The anonymity and accessibility of the Internet has prompted many consumers to use the network to get guidance on a variety of issues. This demographic often views these peer-to-peer platforms as more "trustworthy," as responders are deemed as unbiased. Consumers are turning to brands to provide friendly opportunities to gain knowledge and advice in safe and convenient settings.
Trend themes
Themes within the Curated Advice trend
Three behaviours holding the trend together01
Brands Providing Friendly Advice Platforms
Consumers are turning to brands to provide friendly opportunities to gain knowledge and advice in safe and convenient settings.
02
Pervasive Digital Communication
The 'Advice Me' app speaks to the pervasive nature of digital communication as consumers seek out ways to improve themselves on both a personal and professional level.
03
Monetizing Expertise through On-Demand Advice
The 'Guru' app is positioned as a versatile education and advice solution for consumers that will allow experts to monetize their skills and let users get the right kind of information they need in an on-demand basis.
Industry implications
What the Curated Advice trend means for industry
Where the trend changes the playbookFor
Healthcare
In offering a healthcare navigation system and consistent access to personal medical data, there are opportunities for healthcare providers to improve the medical experience.
For
Technology
There are opportunities for technology companies to create platforms and mobile applications that streamline travel planning and connect travelers to in-the-know locals.
For
Education
There are opportunities for educational institutions to create emotional aid card kits as a form of psychological first aid and to promote confidence and resilience.
Workshop question
How could your brand create a friendly advice tool for customer service purposes?
Trend signals
Trend signals for Curated Advice
Trend score 2.4 out of 10, from popularity 37%, activity 28%, freshness 8%.
Popularity37%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Advice trend
5 featured examples from Apr 4, 2018 to Jan 16, 2019CategoryLifestyle
Emotional Aid Card Kits
The School of Life's 'Emotional First Aid Kit' Provides Advice
The Mental Health and Well-being Industry may need to embrace new trends like Emotional First Aid Kits and Self-Care Cards to offer alternative resources and methods for individua…
CategoryTech
Video Chat Advice Apps
The 'Guru' App Lets Users Answer Questions and Get Paid
Online education platforms can adopt the pay-per-minute model to offer live video tutorials and personalized learning experiences.
CategoryWorld
Local Advice Travel Apps
The '2B LOCAL' Platform Connects Travelers to In-the-Know Locals
The travel industry would benefit from investing in local advice travel apps, which could offer better, insider recommendations while providing tourists with an enhanced experienc…
CategoryTech
Confidential Advice Platforms
'Advice Me' Lets Friends and Colleagues Provide Feedback
The 'Advice Me' app points to new possibilities and opportunities in social networking beyond communication and entertainment.
CategoryTech
Healthcare-Navigating Mobile Applications
The Children's Hospital App is Created for Young Parents
Healthcare industry should invest in mobile apps development as a new channel of communication between medical centers and patients, improving medical experience by providing real…
