Curated Advice

Consumers turn to third parties to retrieve curated friendly advice

Implications - Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.

Workshop Question - How could your brand create a friendly advice tool for customer service purposes?
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
93,591 Total Clicks
Apr 18 - Feb 19
New and Mild
TechLifestyle
Featured Examples
Emotional Aid Card Kits - The School of Life's 'Emotional First Aid Kit' Provides Advice
SCORE 7.8
This Quarter and Hot 657 Clicks Pub: Dec 18, 18
Emotional Aid Card Kits
The School of Life's 'Emotional First Aid Kit' Provides Advice
Rather than being packed with bandages and tools for repairing the physical body, the Emotional First Aid Kit from The School of Life is said to be packed with “salves to some of life’s most... [More]
Video Chat Advice Apps - The 'Guru' App Lets Users Answer Questions and Get Paid
SCORE 5
This Quarter and Warm 132 Clicks Pub: Jan 16, 19
Video Chat Advice Apps
The 'Guru' App Lets Users Answer Questions and Get Paid
The ‘Guru’ app is positioned as a versatile education and advice solution for consumers that will allow experts to monetize their skills and let users get the right kind of information... [More]
Local Advice Travel Apps - The '2B LOCAL' Platform Connects Travelers to In-the-Know Locals
SCORE 4.2
This Quarter and Average 133 Clicks Pub: Dec 11, 18
Local Advice Travel Apps
The '2B LOCAL' Platform Connects Travelers to In-the-Know Locals
It’s no secret that getting tips from locals is the best way to enjoy what a city or area has to offer, so the ‘2B LOCAL’ platform is positioned as a way to make connecting with... [More]
Healthcare-Navigating Mobile Applications - The Children's Hospital App is Created for Young Parents
SCORE 2.8
This Year and Mild 84 Clicks Pub: Apr 4, 18
Healthcare-Navigating Mobile Applications
The Children's Hospital App is Created for Young Parents
The Children’s Hospital app is a helpful healthcare navigation system that allows users to access personal hospital data and other information like institution locations and doctors. In... [More]
Confidential Advice Platforms - 'Advice Me' Lets Friends and Colleagues Provide Feedback
SCORE 3.6
This Year and Mild 156 Clicks Pub: May 11, 18
Confidential Advice Platforms
'Advice Me' Lets Friends and Colleagues Provide Feedback
Knowing what areas of your life you need to improve on can be a tricky conversation to have with friends or colleagues, so the ‘Advice Me’ app aims to help make the process more... [More]
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