Culturally Rich Fashion Collections

Pier Moss' SS 19 Has a Distinct African-American Influence

Pier Moss' Spring/Summer 2019 is paying credit where its due with a collection of clothing that is heavily adorned with African-American influences. Inspired by the Brooklyn neighborhood he grew up in, fashion designer Kerby Jean-Raymond brings the cheerful, unique, bold and respectful essence of the culture to the forefront of the contemporary streetwear scene.

The 2019 collection is dubbed 'American Also, Lesson Two' and it is not just a consumer product or a source of inspiration. It is also a historic tribute to the powerful and rich identity of the African-American influence. The entire line-up for the Spring/Summer 2019 is focused on showcasing one thing above all and that is the flourishing of people of color.

Photo Credits: Bryan Luna

African-american Fashion
Disruptive innovation opportunity: Develop inclusive fashion lines that celebrate and amplify African-American influences, appealing to a diverse customer base.
Cultural Appreciation in Fashion
Disruptive innovation opportunity: Create fashion collections that pay tribute to specific cultures, promoting diversity and inclusivity in the industry.
Intersection of Streetwear and Heritage
Disruptive innovation opportunity: Merge streetwear aesthetics with traditional cultural influences to create unique and trendsetting fashion lines.

Who This Affects Most

Fashion
Disruptive innovation opportunity: Redefine the fashion industry by infusing it with diverse cultural elements and embracing inclusivity as a design philosophy.
Streetwear
Disruptive innovation opportunity: Transform streetwear into a platform for cultural expression, merging urban style with the celebration of different heritages.
Diversity and Inclusion
Disruptive innovation opportunity: Champion diverse representation and cultural appreciation in all industries, fostering a more inclusive and equitable society.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 72%
Freshness 8%

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