CBD and cannabis put the focus on their sleep-aiding benefits
Implications - With the rise of legalization, companies are increasingly creating cannabis and CBD-based products that are designed to help consumers increase the quality of their sleep. These products include portable pens, beverages, and droplets.
Insight - Health and wellness are greatly increasing in popularity, and consumers are now looking to make improvements in every facet of their lives. This growing interest in wellness has created a sense of openness to ingredients like cannabis. The promised health benefits essentially override the negative stigma associated with this particular ingredient.
Insight - Health and wellness are greatly increasing in popularity, and consumers are now looking to make improvements in every facet of their lives. This growing interest in wellness has created a sense of openness to ingredients like cannabis. The promised health benefits essentially override the negative stigma associated with this particular ingredient.
Workshop Question - What's an unexpected way your brand could help its customers reach their personal goals?
Trend Themes
-
CBD and Cannabis for Sleep Aid — As consumers look to improve their lives in every way possible, products that contain cannabis and CBD, and are designed to help improve the quality of sleep, are gaining traction.
-
Health and Wellness Interest — Consumers are becoming increasingly interested in health and wellness, driving the popularity of products that offer wellness-enhancing benefits.
-
Functional Chocolates — Functional chocolates that contain various supplements have emerged as an easy-to-consume way to improve health by combining the benefits of supplements with the enjoyable taste of chocolate.
Industry Implications
-
Cannabis and CBD Product Industry — The cannabis and CBD product industry is growing as a wider variety of products become available, with a focus on wellness-enhancing benefits such as sleep improvement.
-
Health and Wellness Industry — The health and wellness industry is benefiting from consumers' growing interest in improving wellness through various means, including the use of cannabis and CBD.
-
Functional Food Industry — The functional food industry is expanding as consumers seek out easy-to-consume products that offer functional benefits such as improving sleep quality and reducing stress.
