In the world of Korean beauty, many consumers seek out products that will provide a "chok chok" effect, which can be best described as a dewy, bouncy, super-hydrated complexion. Based on this idea, 'same old design studio' from Brooklyn created Chok Chok, a conceptual cosmetics collection.
Chok Chok boasts a series of uniquely packaged products that stand out from others on the market. For instance, one item boasts the form of a single-serve yogurt container, complete with a peel-away lid. All of the packaged products in the conceptual cosmetics range embrace a bold color scheme of red and white.
When it comes to matching the perfect Chok Chok products to one's needs, same old design studio envisions that one would take an online quiz to develop the ideal skincare routine to help one achieve bouncy skin.
Key Themes Behind This Trend
- Korean Beauty Trends
- Conceptual K-Beauty brands like Chok Chok are embracing the 'chok chok' effect, offering dewy, bouncy, super-hydrated complexion products.
- Unique Packaging
- Chok Chok's uniquely packaged cosmetics are disrupting the beauty industry with designs inspired by single-serve yogurt containers and bold color schemes.
- Personalized Skincare
- Chok Chok envisions online quizzes as a way to personalize skincare routines and provide disruptive innovation opportunities in the beauty market.
Where This Applies
- Beauty and Skincare
- Chok Chok's conceptual cosmetics collection has the potential to disrupt the beauty and skincare industry with its focus on unique packaging and Korean beauty trends.
- Packaging Design
- Chok Chok's bold and unique packaging designs offer disruptive innovation opportunities within the packaging industry.
- E-commerce
- The use of online quizzes to personalize skincare routines, as envisioned by Chok Chok, presents disruptive innovation opportunities in the e-commerce industry, specifically within the beauty market.
