In the world of Korean beauty, many consumers seek out products that will provide a "chok chok" effect, which can be best described as a dewy, bouncy, super-hydrated complexion. Based on this idea, 'same old design studio' from Brooklyn created Chok Chok, a conceptual cosmetics collection.
Chok Chok boasts a series of uniquely packaged products that stand out from others on the market. For instance, one item boasts the form of a single-serve yogurt container, complete with a peel-away lid. All of the packaged products in the conceptual cosmetics range embrace a bold color scheme of red and white.
When it comes to matching the perfect Chok Chok products to one's needs, same old design studio envisions that one would take an online quiz to develop the ideal skincare routine to help one achieve bouncy skin.